My selected works

A selection of performance design work in fintech, health and wellness , and DTC brands where user research met paid media and drove real business outcomes.

A selection of performance design work in fintech, health and wellness and DTC brands where user research met paid media and drove real business outcomes.

Building a Continuous CRO Engine for a DTC Meat Subscription Brand

A long-term performance design partnership spanning 14 homepage iterations, multiple quiz formats, and a simplified product module where every test informed the next, and our wins reshaped the brand's own website and product decisions.

+88%

Lead CR

+138%

Purchase CR

+33%

CR (image test)

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Cutting Cost-Per-Qualified-Investor in Half for a Regulated Art Investment Platform

Designed a multi-funnel performance ecosystem. Navigated compliance requirements throughout while delivering results that improved schedule meeting rates and nearly halved acquisition costs.

2X

Meeting Schedule Rate

72%

Quiz Completion rate

-42%

Cost / Qualified Investors

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445% Above Benchmark: Redesigning a Lead-Gen Page That Broke Records

Redesigned a Meta landing page and introduced a logic-based quiz funnel for a national laser hair removal brand — using user research to challenge client assumptions, rewrite CTA copy, and rebuild key modules. The result was the highest-converting page in the brand's history.

+78%

Lead CR (Quiz)

+122.6%

paid display benchmark

$97.8K

Revenue Attributed

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