My name is Chi Esmabe, a UI/UX Designer and CRO Specialist with 4+ years of experience designing high-converting digital experiences for some of the most recognized brands across e-commerce, fintech, healthtech, and DTC.

At Tinuiti, one of the leading digital marketing agencies in the US, I work at the intersection of user research, behavioral data, and performance design. I build and optimize landing pages, quiz funnels, and digital experiences that drive measurable business results across paid media channels including Meta, Search, TikTok, and Native.

My process starts with understanding people - why they hesitate, what builds their confidence, and what moves them to act. That research informs every design decision I make, and every design decision gets validated by data. I don't just design pages. I build hypotheses, run tests, read results, and iterate until the numbers reflect the thinking.

I've navigated compliance-heavy industries, pushed back on clients with research, and designed within hard constraints and I've learned that the best CRO work is never just about the page. It's about understanding the user well enough to know exactly what they need to see, and when.