Hi! I’m CHI
Hi! I’m CHI
I design experiences
that grow
I design experiences
that grow
I’m a data driven designer who is passionate about making thoughtful and impactful design solutions that drive results.
I’m a data driven designer who is passionate about making thoughtful and impactful design solutions that drive results.
BRANDS I'VE WORKED WITH
BRANDS I'VE WORKED WITH
My selected works
A selection of performance design work spanning fintech, healthtech, and DTC
where user research met paid media and drove real business outcomes.
Building a Continuous CRO Engine for a DTC Meat Subscription Brand
A long-term performance design partnership spanning 14 homepage iterations, multiple quiz formats, and a simplified product module where every test informed the next, and our wins reshaped the brand's own website and product decisions.
+88%
Lead CR
+138%
Purchase CR
-21%
CPA
Building a Continuous CRO Engine for a DTC Meat Subscription Brand
A long-term performance design partnership spanning 14 homepage iterations, multiple quiz formats, and a simplified product module where every test informed the next, and our wins reshaped the brand's own website and product decisions.
+88%
Lead CR
+138%
Purchase CR
-21%
CPA
Building a Continuous CRO Engine for a DTC Meat Subscription Brand
A long-term performance design partnership spanning 14 homepage iterations, multiple quiz formats, and a simplified product module where every test informed the next, and our wins reshaped the brand's own website and product decisions.
+88%
Lead CR
+138%
Purchase CR
-21%
CPA
Cutting Cost-Per-Qualified-Investor in Half for a Regulated Art Investment Platform
Designed a multi-funnel performance ecosystem. Navigated compliance requirements throughout while delivering results that improved schedule meeting rates and nearly halved acquisition costs.
+78%
Lead CR (Quiz)
122.6%
above paid display benchmark
$97.8K
Revenue Attributed
Cutting Cost-Per-Qualified-Investor in Half for a Regulated Art Investment Platform
Designed a multi-funnel performance ecosystem. Navigated compliance requirements throughout while delivering results that improved schedule meeting rates and nearly halved acquisition costs.
+78%
Lead CR (Quiz)
122.6%
above paid display benchmark
$97.8K
Revenue Attributed
Cutting Cost-Per-Qualified-Investor in Half for a Regulated Art Investment Platform
Redesigned a Meta landing page for a national laser hair removal brand using user research to challenge client assumptions, rewrite CTA copy, and rebuild key modules. The result was the highest-converting page in the brand's history.
+78%
Lead CR (Quiz)
122.6%
above paid display benchmark
$97.8K
Revenue Attributed
445% Above Benchmark: Redesigning a Lead-Gen Page That Broke Records
Redesigned a Meta landing page and introduced a logic-based quiz funnel for a national laser hair removal brand — using user research to challenge client assumptions, rewrite CTA copy, and rebuild key modules. The result was the highest-converting page in the brand's history.
2X
Meeting Schedule Rate
72%
Quiz Completion rate
-42%
cost / qualified investor
445% Above Benchmark: Redesigning a Lead-Gen Page That Broke Records
Redesigned a Meta landing page and introduced a logic-based quiz funnel for a national laser hair removal brand — using user research to challenge client assumptions, rewrite CTA copy, and rebuild key modules. The result was the highest-converting page in the brand's history.
2X
Meeting Schedule Rate
72%
Quiz Completion rate
-42%
cost / qualified investor
445% Above Benchmark: Redesigning a Lead-Gen Page That Broke Records
Redesigned a Meta landing page and introduced a logic-based quiz funnel for a national laser hair removal brand — using user research to challenge client assumptions, rewrite CTA copy, and rebuild key modules. The result was the highest-converting page in the brand's history.
2X
Meeting Schedule Rate
72%
Quiz Completion rate
-42%
cost / qualified investor